Penguin Random House – International Publishing Conglomerate
The first home of Penguin Random House was in-fact in two places, Random House at Publishers Bertelsmann and Penguin Group at Publishers Pearson. A merger in 2013 brought them together.
Technically as avid readers here we should be annoyed by such capitalisation of ideas and words … books, as the Brand continues to centre itself on book publishing deals centred on this age of being inclusive through its’ divisions and partnerships.
Merky Books partnership started last year with UK grime artist Stormzy, CRWN division which has overseen publication of high profile editorials and book releases such as by former American President Barack Obama.
Our meeting point with the brand really comes from it’s world renowned back-to-school catalogues that flood high schools at intervals in the school year. Memorable for us here, in bringing us back together with our friends just as school starts, discussing books and the like.
With physical Published literature and even medias today facing the digital landscape head-on, this generation is an especially difficult one to catch the attention of. And most of key strategies with this brand are with its’ more established audiences on social medias and using diversity and inclusion as it’s key channels of growth.
It’s hello LatinX Heritage, and hello Black History but maybe bye-bye student community.