Veloretti – The Dutch Bicycle maker
Founded in the Netherlands of course, the land of the lifestyle cyclist. I mean the national sport here is really the Olympics Velodome?
Our meeting point with the brand really comes from a highly effective social media campaign over the summer months, I’m talking aesthetically well pitched as a lifestyle item as opposed to just a vehicle.
Against competing bike brands, Veloretti stands more on the leg of modern iterations of engaging with consumers, none of those traditional values based brand identity where it becomes more about being renowned for something specific.
We haven’t on this occasion tested I’m sure many other capabilities of these beloved bikes but they’re darling enough to deserve this first brand story, or at least our Instagram feed tells us so.